Impressive Statistics on Promotional Items
Posted By: Kristen
Date: November 28, 2009
Did you know 76% of people who received a promotional item could recall the company name imprinted on the item? Did you know 75% of people who received a promotional item kept it because they found it useful? What if your name was on that item?
“Impressive Statistics on Promotional Items”
Lottie Carrot
There is a reason why promotional items have been kept in use in the world of business for such a long time. Not only do they give visible results, these items have impressive statistics that have been used to back up the method of giving away products to both consumers and employees.
If you have a business of your own and you happen to be starting out, you might think that giving away promotional items is a waste of money and would settle on massive moves to advertise. The conventional advertising methods can be costly and when you turn your back on the prospect of promotional products, you are literally letting your business fall into the pits.
It has been studied that promotional items can generate consumer traffic to your establishment, whether online or in the real world. You might start asking yourself how this can be possible. Much research has been done on the use of these items, specifically by the marketing department. What statistics shows with the use of these products is that a huge percentage of the respondents, approximately 76.1% could recall the name of the company imprinted on the item. What's astonishing to know about this result is that the respondents were able to recall the company even when the items they have received reached as far back twelve months ago.
If you have greatly decided upon the choice of your promotional items, then chances are you belong to the great percentage of 75.4% whose respondents kept the items because they found it useful. Great statistics such as these from recent studies are a great way to make use of. Now that you know the impressive results that these items can bring, it may be time for you to start using them.
What are the marketing advantages that can be brought about by giving away promotional items? You have increased response rates and this means that your customers will be coming back for more of what your company has to offer. You will also experience an increased incident of referrals. With the use of great items, your consumers are more than likely to talk about your company and the great service that you are giving.
With the use of promotional items, you will also notice an improvement in your business returns. You might be spending for your items to give away, but the profit that you get to reap from it is massive. Yes, you will be advertising with the use of these items. But compared to other conventional and costly methods, these promotional products have an increased market reach. You might rethink your decision on these items after all.
