Building Brand Awareness

Posted By: Kristen

Date: March 2, 2010

Did you know your customers are exposed to over 3,000 marketing messages each day? So the question is how can you ensure that your marketing message stands out among the rest? The key to increasing your company’s brand is by building awareness with your current and potential consumers. Increasing exposures of your brand will effectively increase consumer brand recall and recognition.   A consumer’s image of your business is built on the set of associations customers have for the brand, so it is crucial that these associations be strong, positive, unique, and consistent. One way to increase brand awareness is to use items such as post-it notes, magnets, and pens, to convey a strong brand image. These items are used on a daily basis by your target consumer, and will increase the number of interactions customers have with your brand. Building your brand not only increases name recognition, but also increases intent to purchase.

Study by: Yankelovich Partners